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He led Loewe's TikTok strategy
I talked to Lucas Yiu, content creative consultant, about the state of social media in luxury fashion.
Jun 11
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Rachel Karten
91
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Most Popular
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Post-social media
Nov 18, 2025
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Rachel Karten
647
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CMO of FIGS: “Social is where our brand breathes”
Apr 2
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Rachel Karten
95
7
5
Does your boss have AI brain?
Apr 21
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Rachel Karten
402
64
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Mister Rogers marketing
Jan 20
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Rachel Karten
146
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Recent posts
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What role should be your first social media hire?
Plus four formats to try this week, inside HubSpot's campaign with Kyle Cooke, and more.
Jun 9
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Rachel Karten
106
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Inside the marketing strategy for 'Obsession'
Jason Cassidy, vice chairman of Focus Features, on eventizing the theater experience, letting fans take ownership, and more.
Jun 4
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Rachel Karten
77
4
2
How to get started on YouTube
Plus why MERIT launched a Substack, the type of creator more brands should partner with, and more.
Jun 2
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Rachel Karten
64
4
Mystery is the best marketing
"Backrooms", meta-narratives, and a very good campaign from Denny's.
May 28
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Rachel Karten
96
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9
"We’re posting less but getting more reach"
Checking back in with Little Joy coffee shop, three post formats to try this week, the legality of clipping, and more.
May 26
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Rachel Karten
68
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5
Your campaign needs more on-ramps
Social media platforms no longer show posts in chronological order, so why do we still roll out campaigns as if they do?
May 21
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Rachel Karten
209
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19
Brands with great social, according to you
The 2026 responses are in. Find out which brand unseated Duolingo with the most mentions...
May 19
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Rachel Karten
79
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Upend audience expectations
Make content that no one has seen in the context of your industry.
May 14
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Rachel Karten
69
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This non-profit just launched a social show
Plus a 16-account collab post, why a B2B company is hosting a Boy Throb concert, and more.
May 12
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Rachel Karten
41
Inside the Artemis II social media strategy
I talked to Thalia Patrinos, Artemis Digital Lead, about NASA posting 3,270 times in 10 days.
May 7
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Rachel Karten
116
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Something is happening on Facebook
Why social managers are bullish on the platform right now.
May 5
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Rachel Karten
67
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How are you feeling?
I want to hear from you.
Apr 30
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Rachel Karten
33
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